Toronto-based dubstep/house act Zeds Dead ( named after a line from Quentin Tarantino's 1994 film Pulp Fiction ) are a production duo consisting of DC and Hooks. The two first formed the hip-hop-oriented Mass Productions in 2004 and released an independent album, Fresh Beetz, three years later, but they switched to Zeds Dead in 2009, embracing house and the direct, physical side of dubstep. The All Seeing I-sampling "Journey of a Lifetime" was their debut and also the first of many downloadable releases made available for free; released in 2009, the track was quickly followed by more free downloads, as well as a remix of Barletta's "Panther." Throughout 2010 and 2011, they were increasingly active. They released material on a number of labels, including Kissy Sell Out's San City High, Steve Aoki's Dim Mak, and Diplo's Mad Decent; remixed tracks by Blue Foundation and the Electric, and they also toured extensively throughout the U.S. Their first release of 2012 was Adrenaline, an EP issued on Inspected that balanced blitzing dubstep tracks with lower-key breakbeat workouts.