was an American fictional garage band founded by Archie Andrews, Reggie Mantle, and Jughead Jones, a group of adolescent characters of the Archie universe, in the context of the animated TV series, The Archie Show
. The group is also known for their real world success, through a virtual band.
The fictional band's music was recorded by session musicians featuring Ron Dante on vocals and released as a series of singles and albums. Their most successful song, "Sugar, Sugar", became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1972.