Bay Area dance-pop songstress Natalise began voice training and classical piano as a little girl, moving into dance and even a bit of acting before staring a modeling career as a teenager. At 21, she debuted on the compilation Import Jams with the peppy club/dance track, "Love Goes On." The song generated a buzz at San Francisco radio, and soon area indie 888 was making plans to release the young performer's debut full-length. Forever Now dropped in February 2003; while it was dominated by club-ready dance tracks, the album did include touches of piano and acoustic guitar in its slower moments. Natalise made club appearances on the West Coast and in other target markets throughout that summer in promotion of the record.